Samsung invests $500M to set up a smartphone display plant in India

Samsung, which once led India’s smartphone market, is investing 0 million in its India operations to set up a manufacturing plant on the outskirts of New Delhi to produce displays.

The company disclosed the investment and its plan in a filing to the local regulator earlier this month. The South Korean giant said the plant would produce displays for smartphones as well as a wide-range of other electronics devices.

In the filing, the company disclosed that it has allocated some land area from its existing factory in Noida for the new plant.

In 2018, Samsung opened a factory in Noida that it claimed was the world’s largest mobile manufacturing plant. For that factory, the company had committed to spend about 0 million.

The new plant should help Samsung further increase its capacity to produce smartphone components locally and access a range of tax benefits that New Delhi offers.

Those benefits would come in handy to the company as it faces off Xiaomi, the Chinese smartphone vendor that put an end to Samsung’s lead in India.

Samsung is now the second largest smartphone player in India, which is the world’s second largest market with nearly 500 million smartphone users. The company in recent months has also lost market share to Chinese brand Realme, which is poised to take over the South Korean giant in the quarter that ended in December last year, according to some analysts.

TechCrunch has reached out to Samsung for comment.

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Baraja’s unique and ingenious take on lidar shines in a crowded industry

It seems like every company making lidar has a new and clever approach, but Baraja takes the cake. Its method is not only elegant and powerful, but fundamentally avoids many issues that nag other lidar technologies. But it’ll need more than smart tech to make headway in this complex and evolving industry.

To understand how lidar works in general, consult my handy introduction to the topic. Essentially a laser emitted by a device skims across or otherwise very quickly illuminates the scene, and the time it takes for that laser’s photons to return allows it to quite precisely determine the distance of every spot it points at.

But to picture how Baraja’s lidar works, you need to picture the cover of Pink Floyd’s “Dark Side of the Moon.”

GIFs kind of choke on rainbows, but you get the idea.

Imagine a flashlight shooting through a prism like that, illuminating the scene in front of it — now imagine you could focus that flashlight by selecting which color came out of the prism, sending more light to the top part of the scene (red and orange) or middle (yellow and green). That’s what Baraja’s lidar does, except naturally it’s a bit more complicated than that.

The company has been developing its tech for years with the backing of Sequoia and Australian VC outfit Blackbird, which led a $32 million round late in 2018 — Baraja only revealed its tech the next year and was exhibiting it at CES, where I met with co-founder and CEO Federico Collarte.

“We’ve stayed in stealth for a long, long time,” he told me. “The people who needed to know already knew about us.”

The idea for the tech came out of the telecommunications industry, where Collarte and co-founder Cibby Pulikkaseril thought of a novel use for a fiber optic laser that could reconfigure itself extremely quickly.

We thought if we could set the light free, send it through prism-like optics, then we could steer a laser beam without moving parts. The idea seemed too simple — we thought, ‘if it worked, then everybody would be doing it this way,’ ” he told me, but they quit their jobs and worked on it for a few months with a friends and family round, anyway. “It turns out it does work, and the invention is very novel and hence we’ve been successful in patenting it.”

Rather than send a coherent laser at a single wavelength (1550 nanometers, well into the infrared, is the lidar standard), Baraja uses a set of fixed lenses to refract that beam into a spectrum spread vertically over its field of view. Yet it isn’t one single beam being split but a series of coded pulses, each at a slightly different wavelength that travels ever so slightly differently through the lenses. It returns the same way, the lenses bending it the opposite direction to return to its origin for detection.

It’s a bit difficult to grasp this concept, but once one does it’s hard to see it as anything but astonishingly clever. Not just because of the fascinating optics (something I’m partial to, if it isn’t obvious), but because it obviates a number of serious problems other lidars are facing or about to face.

First, there are next to no moving parts whatsoever in the entire Baraja system. Spinning lidars like the popular early devices from Velodyne are being replaced at large by ones using metamaterials, MEMS, and other methods that don’t have bearings or hinges that can wear out.

Baraja’s “head” unit, connected by fiber optic to the brain.

In Baraja’s system, there are two units, a “dumb” head and an “engine.” The head has no moving parts and no electronics; it’s all glass, just a set of lenses. The engine, which can be located nearby or a foot or two away, produces the laser and sends it to the head via a fiber-optic cable (and some kind of proprietary mechanism that rotates slowly enough that it could theoretically work for years continuously). This means it’s not only very robust physically, but its volume can be spread out wherever is convenient in the car’s body. The head itself also can be resized more or less arbitrarily without significantly altering the optical design, Collarte said.

Second, the method of diffracting the beam gives the system considerable leeway in how it covers the scene. Different wavelengths are sent out at different vertical angles; a shorter wavelength goes out toward the top of the scene and a slightly longer one goes a little lower. But the band of 1550 +/- 20 nanometers allows for millions of fractional wavelengths that the system can choose between, giving it the ability to set its own vertical resolution.

It could for instance (these numbers are imaginary) send out a beam every quarter of a nanometer in wavelength, corresponding to a beam going out every quarter of a degree vertically, and by going from the bottom to the top of its frequency range cover the top to the bottom of the scene with equally spaced beams at reasonable intervals.

But why waste a bunch of beams on the sky, say, when you know most of the action is taking place in the middle part of the scene, where the street and roads are? In that case you can send out a few high frequency beams to check up there, then skip down to the middle frequencies, where you can then send out beams with intervals of a thousandth of a nanometer, emerging correspondingly close together to create a denser picture of that central region.

If this is making your brain hurt a little, don’t worry. Just think of Dark Side of the Moon and imagine if you could skip red, orange and purple, and send out more beams in green and blue — and because you’re only using those colors, you can send out more shades of green-blue and deep blue than before.

Third, the method of creating the spectrum beam provides against interference from other lidar systems. It is an emerging concern that lidar systems of a type could inadvertently send or reflect beams into one another, producing noise and hindering normal operation. Most companies are attempting to mitigate this by some means or another, but Baraja’s method avoids the possibility altogether.

“The interference problem — they’re living with it. We solved it,” said Collarte.

The spectrum system means that for a beam to interfere with the sensor it would have to be both a perfect frequency match and come in at the precise angle at which that frequency emerges from and returns to the lens. That’s already vanishingly unlikely, but to make it astronomically so, each beam from the Baraja device is not a single pulse but a coded set of pulses that can be individually identified. The company’s core technology and secret sauce is the ability to modulate and pulse the laser millions of times per second, and it puts this to good use here.

Collarte acknowledged that competition is fierce in the lidar space, but not necessarily competition for customers. “They have not solved the autonomy problem,” he points out, “so the volumes are too small. Many are running out of money. So if you don’t differentiate, you die.” And some have.

Instead companies are competing for partners and investors, and must show that their solution is not merely a good idea technically, but that it is a sound investment and reasonable to deploy at volume. Collarte praised his investors, Sequoia and Blackbird, but also said that the company will be announcing significant partnerships soon, both in automotive and beyond.

Xiaomi spins off POCO as an independent company

Xiaomi said today it is spinning off POCO, a sub-smartphone brand it created in 2018, as a standalone company that will now run independently of the Chinese electronics giant and make its own market strategy.

The move comes months after a top POCO executive — Jai Mani, a former Googler — and some other founding and core members left the sub-brand. The company today insisted that POCO F1, the only smartphone to be launched under the POCO brand, remains a “successful” handset. The POCO F1, a $300 smartphone, was launched in 50 markets.

Manu Kumar Jain, VP of Xiaomi, said POCO had grown into its own identity in a short span of time. “POCO F1 is an extremely popular phone across user groups, and remains a top contender in its category even in 2020. We feel the time is right to let POCO operate on its own now, which is why we’re excited to announce that POCO will spin off as an independent brand,” he said in a statement.

A Xiaomi spokesperson confirmed to TechCrunch that POCO is now an independent company, but did not share how it would be structured.

Xiaomi created the POCO brand to launch high-end, premium smartphones that would compete directly with flagship smartphones of OnePlus and Samsung. In an interview with yours truly in 2018, Alvin Tse, the head of POCO, and Mani, said that they were working on a number of smartphones and were also thinking about other gadget categories.

At the time, the company had 300 people working on POCO, and they “shared resources” with the parent firm.

“The hope is that we can open up this new consumer need …. If we can offer them something compelling enough at a price point that they have never imagined before, suddenly a lot of people will show interest in availing the top technologies,” Tse said in that interview.

It is unclear, however, why Xiaomi never launched more smartphones under the POCO brand — despite the claimed success.

In the years since, Xiaomi, which is known to produce low-end and mid-range smartphones, itself launched a number of high-end smartphones, such as the K20 Pro. Indeed, earlier this week, Xiaomi announced it was planning to launch a number of premium smartphones in India, its most important market and where it is the top handset vendor.

“These launches will be across categories which we think will help ‘Mi’ maintain consumer interest in 2020. We also intend to bring the premium smartphones from the Mi line-up, which has recorded a substantial interest since we entered the market,” said Raghu Reddy, head of Categories at Xiaomi India, in a statement.

That sounds like an explanation. As my colleague Rita pointed out last year, Chinese smartphone makers have launched sub-brands in recent years to launch handsets that deviate from their company’s brand image. Xiaomi needed POCO because its Mi and Redmi smartphone brands are known for their mid-range and low-tier smartphones. But when the company itself begins to launch premium smartphones — and gain traction — the sub-brand might not be the best marketing tool.

Tarun Pathak, a senior analyst at research firm Counterpoint, told TechCrunch that the move would allow the Mi brand to flourish in the premium smartphone tier as the company begins to seriously look at 5G adoption.

“POCO can continue to make flagship-class devices, but at lower price points and 4G connectivity. 5G as a strategy requires a premium series which has consistent message across geographies…and Mi makes that cut in a more efficient way than POCO,” he said.

Besides, Xiaomi has bigger things to worry about.

In our recent Xiaomi’s earnings coverage, we noted that the Chinese electronics giant was struggling to expand its internet services business as it attempts to cut reliance on its gadgets empire. Xiaomi posted Q3 revenue of 53.7 billion yuan, or $7.65 billion, up 3.3% from 51.95 billion yuan ($7.39 billion) revenue it reported in Q2 and 5.5% rise since Q3 2018.

On top of that, the smartphone business revenue of Xiaomi, which went public in 2018, stood at 32.3 billion yuan (.6 billion) in Q3 last year, down 7.8% year-over-year. The company, which shipped 32.1 million smartphone units during the period, blamed “downturn” in China’s smartphone market for the decline.

Formlabs CEO on the state of 3D printing and its remaining challenges

3D printing isn’t the buzzy, hype-tastic topic it was just a few years ago — at least not with consumers. 3D printing news out of CES last week seemed considerably quieter than years prior; the physical booths for many 3D printing companies I saw took up fractions of the footprints they did just last year. Tapered, it seems, are the dreams of a 3D printer in every home.

Sony Interactive will skip E3 again this year

Sony Interactive Entertainment will skip E3 again this year and participate instead in “hundreds of consumer events across the globe,” the company told GamesIndustry.biz today. The company, which is preparing to launch the PlayStation 5 before this holiday season, missed the show for the first time last year, after two decades of being one of its biggest exhibitors.

A Sony Interactive spokesperson told GamesIndustry.biz that the company has “great respect for the ESA as an organization, but we do not feel the vision of E3 2020 is the right venue for what we are focused on this year.” Instead, it will “build upon our global events strategy in 2020 by participating in hundreds of of consumer events across the globe.”

As TechCrunch’s Devin Coldewey noted last year, Nintendo hasn’t held a formal E3 press conference in years, but still has a booth where attendees can play their games, and hosts a live stream. Before skipping the event last year, Sony used E3 to debut new consoles and flagship games, though focusing on other events gives it more flexibility for when it announces major news.

TechCrunch has contacted Sony Interactive and ESA, the organizers of E3, for comment.