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Apple announces $549 over-ear headphones, the AirPods Max

The AirPods Max are joining the AirPods and AirPods Pro in Apple’s audio accessory lineup. As you can see on the photo, Apple is releasing its first over-ear headphones under the AirPods brand.

The wireless headphones feature active noise cancellation and cost $549. With this product, Apple competes directly with Sony’s and Bose’s wireless headphones — the Sony WH-1000XM4 and Bose 700. Pre-orders start today and they’ll ship on December 15.

This isn’t the company’s first over-ear headphones as Apple acquired Beats back in 2014. Apple has released new Beats headphones over the past few years. For instance, last year, Apple released the Beats Solo Pro, wireless headphones that feature Apple’s H1 chip and cost 0. They also have active noise cancellation.

The AirPods Max come in multiple colors — silver, space gray, sky blue, pink and green. They are foldable and can be stored in a case — or, as Apple calls it, a Smart Case. When you put your headphones in the case, the device enters an ultra-low power state — but that’s about it. Apple promises 20 hours of battery life.

Image Credits: Apple

Powered by Apple’s H1 chip with 10 audio cores, they bring many of the features that you can find in the AirPods Pro — active noise cancellation, transparency mode, spatial audio and adaptive EQ. The headband is made of stainless steel, which probably explains the pricing strategy. The top band is a flexible mesh. The ear cushions try to create a seal thanks to memory foam.

In addition to a noise control button, there’s an Apple Watch digital crown, which lets you adjust the volume, skip tracks, etc. Inside the device, you’ll find 40-mm dynamic drivers. Combined with computational audio and a dual neodymium ring magnet motor, Apple promises very little distorsion and high quality sound.

Image Credits: Apple

If you’re not familiar with Adaptive EQ, the feature was originally introduced with the AirPods Pro. The device uses microphones to adjust the sound based on the fit and seal of the headphones or earbuds.

When it comes to active noise cancellation, the AirPods Max use three outward-facing microphones on each ear cup. When you pair the AirPods Max with an iPhone or iPad, Apple uses the gyroscope and accelerometer in both devices to compare motion data and deliver sound in 5.1, 7.1 and Dolby Atmos. Music also automatically stops when you remove the AirPods Max.

Image Credits: Apple

SpaceX snags $885M from FCC to serve rural areas with Starlink

The FCC has just published the results of its Rural Digital Opportunity Fund Phase I auction, which sounds rather stiff but involves distributing billions to broadband providers that bring solid internet connections to under-served rural areas “on the wrong side of the digital divide.” Included is $885 million earmarked for SpaceX, whose Starlink satellite service could be a game-changer for places where laying fiber isn’t an option.

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The mikme pocket is a fantastic mobile audio solution for podcasters, reporters and creators

Portable audio recording solutions abound, and many recently released devices have done a lot to improve the convenience and quality of sound recording devices you can carry in your pocket – spurred in part by smartphones and their constant improvement in video recording capabilities. A new device from Austria’s mikme, the mikme pocket (€369.00 or just under $450 USD), offers a tremendous amount of flexibility and quality in a very portable package, delivering what might just be the ultimate pocket sound solution for reporters, podcasters, video creators and more.

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Review: Wireless headsets from Logitech, Audio-Technica, SteelSeries, HyperX and more

With the amount of time you’re spending at home these days, you deserve a better headset. A wireless one that works with your computer and maybe your console as well, with a mic for calls and great sound for games and movies. Fortunately there are a lot to choose from, and I’ve tested out your best options.

I asked the leading audio and peripheral companies to send over their flagship wireless headset, with prices ranging from about $100 to $250. Beyond this price range returns diminish swiftly, but right now that’s the sweet spot for comfort, sound and usability.

For years I’ve avoided wireless headsets because there were too many compromises, but I’m pleased to say that the latency has been eliminated and battery life in the ones I reviewed is uniformly excellent. (NB: If the wireless version feels too expensive, you can often get wired ones for $50-100 less.)

To test the headphones, I used them all for a variety of everyday tasks, from video calls to movies and music (with only minimal EQing to get a sense of their natural sound) to AAA games and indies. None require an app to work, though some have companion software for LEDs or game profiles. I have a fairly large head and medium-sized ears, for what it’s worth. All the headphones are rather bulky, though the angle I shot them at individually makes them look huge — you can see in the image up top that they’re all roughly the same size.

None of these headphones have active noise cancelling, but many offer decent physical isolation to the point where they offer a “monitor” feature that pipes in sound from the outside world — useful if you’re playing a game but waiting for the oven to preheat or something. Only the first set has a built-in mic, the rest have detachable ones of generally solid quality, certainly good enough for streaming and chatting, though for broadcast a separate one would be better. All these headphones use a USB-A style dongle, though the 7P/7X also has a USB-C connector.

SteelSeries 7P/7X – $149

Image Credits: Devin Coldewey / TechCrunch

The 7P and 7X headsets, designed with the PS5 and Xbox Series X in mind (as well as PC) respectively, are my first and most unreserved recommendation.

The standout feature on these is, to me, a truly surprising sound with an almost disturbingly broad stage and clarity. I almost couldn’t believe what I was hearing when I put on some familiar tracks I use for reference. This isn’t a 7.1 simulation or anything like that — but no doubt the gaming focus led to creating a large soundstage. It worked!

I also found the headphones to be very comfortable, with a “ski goggle” strap instead of a per-band adjustment that lets them sit very lightly as well as “remembering” your setting. The spacious earcups rotate for travel or comfort.

The built-in mic is unobtrusive and stows away nicely, but if you’re picky about placement it was a bit floppy to adjust. Many of the other headsets have nicer mics that completely detach — maybe that’s a plus for you, but I tend to lose them.

My main issues with these are that the controls feel cheap and not particularly well laid out. The bottom of the headset is a jumble of ports and buttons and the volume dials don’t have much travel — it’s 0 to 100 in one full swipe. (Volume control is independent from system volume.)

The dongle is different from the others in that it is itself USB-C, but with a USB-A cable attached. That’s good for compatibility, but the cable is three feet long, making it kind of silly to attach to some laptops and whatnot. You could easily get your own short cord, though.

At $150 I think these are an easy recommendation for just about anyone looking at that price range.

Audio-Technica AT-GWL – $250

Image Credits: Devin Coldewey / TechCrunch

The high price on these is partly because they are the wireless version of a headset that also comes wired, so if you want the solid audio performance and comfy fit, you can save some money by going wired.

The sound of the AT-GWLs is rich and naturally has a focus on the upper-mid vocal range, which makes voices in media really pop. I did find the sound a bit confined, which hitting the “surround” setting actually helped with. I know that this sort of virtualization has generally been frowned on, but it’s been a while since these settings have been over the top and distortive. I found surround better for games but not necessarily for music, but it’s very easy to switch on and off.

The headphones are light and adjusted with traditional, no-nonsense metal bands, with a single pad on the top. I would say they are the lightest-feeling pair I tested, with the SteelSeries and Razer coming in just behind owing to some extra weight and bulk. Despite being compact, the AT-GWLs felt airy but not big. The leather-microfiber combo cups are nice, and I think they’ll break in well to provide better isolation over time.

Where they fall short is in the interface. First, a note to Audio-Technica: Turn down the notification noises! Turning the headset on, the mic on or off or hitting the system-independent volume max produces loud, surprising beeps. Too loud!

Second, the buttons and dials are stiff, small and same-feeling. Lifting a hand quickly to turn down the volume (maybe after a huge beep) you may very easily mistake the power switch for the volume dial. The dial also doubles as a button for surround mode, and next to it is a microscopic button to turn on and off the sound of surroundings. It’s a bit of a jumble — nothing you can’t get used to, but considering how nice other headsets on this list made their controls, it has to be said.

HyperX Cloud II wireless – $100

Image Credits: Devin Coldewey / TechCrunch

HyperX (owned by Kingston) wasn’t exactly known for audio until fairly recently, but its previous Cloud headset got the crucial Wirecutter endorsement, and it’s easy to see why. For less money than any of the other headsets in this roundup, the follow-up to that headset (which I’m wearing right now) has excellent sound and isolation.

I was surprised to find a soundstage nearly as wide as the 7P/7X, but with more of a focus on the punchy lower register instead of on detail and placement. My music felt big and close, and the atmosphere of games likewise, more immediately present.

The Cloud II’s controls are simple and effective. The volume dial, tied directly to the system volume, is superb: grippy, with smooth motion and just the right amount of friction, and just-barely-there clicks. There are two good-size buttons, the power one concave and the mic mute (which gives different sounds for muted and active) convex.

It’s unfortunate that they’re not as comfortable, for me anyway, as the others on this list. The cups (though a bit on the warm side) and band are perfectly fine. It’s that there’s little rotation to those cups, meaning there’s no play to accommodate the shape of your head. I don’t know, maybe it’s just my big dome, but they were noticeably tighter at the front of my ear than the back, so I was constantly adjusting or trying to twist them.

I’ll say this: If they add a bit more adjustment to the cups, these would be my default recommendation over the 7P/7X. As exciting as the SteelSeries sound is to me, the Cloud IIs seem more like what people expect, and are $50 cheaper.

Logitech G-733 – $130

The matte texture of the G733s had a weird interaction with my camera — they don’t look speckly IRL. Image Credits: Devin Coldewey / TechCrunch

These are Logitech’s streamer-friendly, color-coordinated, LED-sporting set, but they’re better than the loud design would suggest.

The sound is definitely gaming-forward, with a definite emphasis on the low end and a very central, present sound that was a lot like the Cloud II.

To be honest, I was not expecting the G733s to be very comfortable — their stiff plastic look suggested they’d creak, weigh down my ears and crush my noggin. But in fact they’re really light and quite comfy! There’s a lot of play in the positions of the earcups. The fit is a little odd in that there’s a plainly inferior version of the 7P/7X’s “ski goggle” strap that really only has four settings, while the cups slide up and down about two thirds of an inch. It was just enough to accommodate my (again, apparently very large) head.

The mic boom is rather short, and sadly there is no indicator for when the mic is on or off, which is sometimes a minor inconvenience and sometimes a major pain. You can tell from the sound the mute button makes, though.

The volume dial is nice and smooth, though the “clicks” are really far apart. I like the texture of it and the mic mute button, the power button not so much. But it works.

The colors may not be to everyone’s liking, but I have to hand it to Logitech for going all the way. The headset, mic and even the USB dongle are all the same shade, making it much easier to keep track of them in my growing pile of headphones and widgets.

Logitech Pro-X – $200

Image Credits: Devin Coldewey / TechCrunch

Currently Logitech’s most premium set of gaming headphones, the Pro-X abandon the bright, plasticky look of its other sets and goes for understated and black.

The sound of the Logitech is big and very clear, with almost a reference feel in how balanced the bands are. I felt more presence in the mid-lows of smart bass-playing than the other sets. There is a “surround” feel that makes it feel more like you’re in a room of well-configured speakers than headphones, something that I think emerges from a de-emphasis of the center channel. The media is “out there,” not “in here.” It’s not a bad or a good thing, just distinct from the others.

The controls are about on par with the Cloud II’s: a nice frictiony volume wheel controlling system volume, a nice mic toggle button and a fairly meaty on-off switch you’re unlikely to trip on purpose.

Also like the Cloud IIs, there is no rotation to the earcups, making them less comfortable to me than the ATs and SteelSeries, and Logitech’s cheaper G-733s. A larger head than my own, if that’s possible, would definitely feel clamped. I do think these would wear in well, but all the same a bit of play would help a lot.

The external material, a satinized matte plastic, looks truly lovely but is an absolute fingerprint magnet. Considering you’ll be handling these a lot (and let’s be honest, not necessarily with freshly washed hands), you’re going to need to wipe them down rather more than any of the others I tested.

Razer Blackshark V2 Pro – $180

Image Credits: Devin Coldewey / TechCrunch

The understated Razer Blackshark V2 Pro soon became my go-to for PC gaming when the SteelSeries set was attached to the PS5.

Their sound is definitely gaming-focused, with extra oomph in the lows and mid-lows, but music didn’t sound overly shifted in that direction. The soundstage is full but not startlingly so, and everything sounded detailed without being harsh.

The Razers look heavy but aren’t — it varies day to day but I think they’re definitely competing for “most comfortable” with the A-Ts and SteelSeries. The cups feel spacious and have a nice seal, making for a very isolated listening experience. Adjustment is done with the wires attached to the cups, which is nothing special — I kind of wish this setup would let you adjust the cant as well as the height. The material is like the Logitechs — prone to fingerprints, though a little less so, in my experience.

Their controls are very well designed and laid out, all on one side. The protruding (system-independent) volume knob may seem odd at first but you’ll love it soon. The one big notch or click indicates exactly 50%, which is super useful for quick “calibration,” and turning the knob is smooth yet resistant enough that I never once accidentally changed it. Meanwhile there are conveniently placed and distinguishable buttons for mute and power, and ports for the detachable mic, charge cord and 3.5mm input.

I’m hard pressed to think of any downsides to the Blackshark except that it doesn’t work with consoles.

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Gift Guide: 9+ caffeinated gift ideas for your favorite coffee lovers

Welcome to TechCrunch’s 2020 Holiday Gift Guide! Need help with gift ideas? We’re here to help! We’ll be rolling out gift guides from now through the end of December. You can find our other guides right here.

The pandemic has meant we leave our homes far less often, and that means fending for ourselves when it comes to coffee. But too many of us have old, cheap coffee makers or worse, pod-based ones at home. Here are the best ways to elevate your coffee game or delight the java lover in your life.

This article contains links to affiliate partners where available. When you buy through these links, TechCrunch may earn an affiliate commission.

Superior drip coffee makers

Every grocery store sells a cheap drip coffee maker that does the job adequately, but if anyone is going to use a device every day, it should be something they look forward to, not the bare minimum.

That said, a coffee maker shouldn’t be an IQ test — you have to operate it before you’ve had your coffee, after all. I personally find the ones with touchscreens and apps add nothing but new ways to get it wrong. So I tested a few coffee makers that balance quality with simplicity, and after a few weeks of jitters here are my favorites.

For the industrial design appreciator: OXO 8-cup coffee maker

Pros:

  • Compact, well-thought-out design
  • Lots of actually useful features
  • Thermal carafe included

Cons:

  • Single-cup brewing is a bit over-complicated
  • Could be more coffee-efficient

OXO’s reputation as a kitchen goods designer is well deserved, but I often find their items a bit much for the job. Not so with the 8-cup coffee maker, which manages to balance thoughtful design with simplicity and quality. I can say with confidence: if you aren’t sure which coffee maker to get… get this one.

The OXO 8-cup is the (obviously) smaller alternative to the 9-cup, losing the ability to schedule brewing but gaining simpler operation and a single-cup option using a separate, Kalita-compatible basket. The lids of the reservoir and basket area flip up (the latter allowing condensed water to flow safely into the filter) and the basket itself sits securely but pops out easily.

The coffee is uniformly good; I would say as good but slightly less strong than the KBGV below. It flows directly into a thermal carafe with a dedicated hole in the top, simplifying even that part. Pretty much everything about this machine is made to simplify and foolproof itself, making the brewing process extremely reliable.

I honestly struggled to find any complaints, but I would say that the necessity of keeping a second basket that uses a different filter type, then adjusting the various bits so that you can slip the mug in, etc., is arguably more trouble than it’s worth. But the capability for single-cup brewing is there and doesn’t take away from the rest at all.

It also recommends somewhat more grounds per cup than the KBGV, not a crazy amount but enough that you’ll probably get one less pot out of a standard 16 oz bag of coffee.

Price: $170 from OXO

For the FBI stakeout: Technivorm Moccamaster KBGV

Pros:

  • Streamlined retro-institutional look
  • Strong, reliable brew
  • Automatic hot plate

Cons

  • Lots of removable parts
  • Materials unremarkable for the price

The KBGV brewed my favorite coffee and in my opinion has the best look, like what you’d expect in the background of an FBI stakeout field HQ in a 70s movie. Where the OXO is rounded-off and unassuming, designed to disappear in a modern kitchen, the KBGV is bold and shiny.

The coffee it makes is bold, too: reliably strong and flavorful. Its #4 filter process to me was also pretty efficient with grounds.

The squat glass carafe sits on a hot plate that remains on for an hour or so after brewing, which is great but also means you must remember to turn it off — it won’t start a fire or anything, it’s just going to sit there being hot.

My main issue with the KBGV is that the reservoir and basket covers just sit on top rather than being on hinges, making the process of brewing involve removing and replacing several pieces. A small complaint, but they, like the carafe lid and basket, are also made of a rather ordinary plastic rather than something more durable. I feel like given the premium price you should be given something a bit more classy and convenient.

The good news is they’ll be easy to replace if they break, and Technivorm has an excellent warranty.

Price: $330 from Technivorm

For the ‘gram: Ratio 8

Pros:

  • Extremely handsome
  • Excellent materials
  • Very simple operation

Cons:

  • Nothing to keep coffee warm
  • Quite large!
  • Very expensive

Objectively the most good-looking of the machines here (even if I prefer the quirky charm of the KBGV), the Ratio 8, with its wood and textured metal finish, is obviously meant to be a display piece. And you couldn’t hide it if you wanted to — this thing is big, and the thick power cord juts straight out of the back, making it difficult to put anywhere but somewhere central.

The machine is basically an automatic Chemex brewer (Chemex makes one of their own that I tried to test but never heard back on), which kind of tells you everything you need to know. Chemex, with its wood-collared, single-piece carafes and luxuriously thick filters, is almost like the BMW of drip coffee, with all that implies. I like it, but I also acknowledge that it’s a bit over the top. And a machine that does it for you — well!

But as a Chemex brewer goes, it’s a lovely thing. You get that special extra clarity that the Chemex process brings, and there’s something wonderful about the way the coffee comes out of those carafes. Operating the machine is a single-button affair, which activates a short bloom period then showers the grounds over time with however much water you put in the reservoir.

I found that the Ratio 8 was best when making a full carafe, as with a half-portion I felt it over-watered and consequently under-extracted what I put in there. Unfortunately that full carafe will have to be consumed with a quickness, as the Ratio 8, despite its size and price, has nothing to keep the coffee warm once it’s been brewed.

For a showy and unique machine the Ratio 8 is great. But if all you want to do is make great drip, the OXO or KBGV is a much better use of your funds.

Price: $495 from Ratio

More exotic methods

There are lots of ways to make coffee, and while drip is the easiest and most reliable for most people, the following slightly more unusual options are also viable and perhaps more interesting as gifts.

FrankOne

Want to get the first coffee maker to come out of Colombia — you know, coffee central? The FrankOne is a cool device that quickly makes a pourover-like cup by steeping the grounds then creating a vacuum in the chamber below it, sucking the liquid out but leaving the grounds up top. It works great, operates on a rechargeable battery and is easy to clean (especially if you have a garbage disposal).

Price: $80 from FrankDePaula

ROK manual espresso maker

Image Credits: ROK

I avoided the many fancy espresso machines out there for this review mainly for the reason that they are complex, expensive and require considerable upkeep. The ROK is about as simple an espresso maker as you can get, bested only by a stovetop Moka pot.

To work the ROK, you pack your grounds into the included espresso filter and attach it to the machine like any other. Then you pour your hot water into the reservoir up top, raise the arms, and depress them with a slow, steady pressure that forces it through the filter. It really is that simple.

It may not be quite the high-pressure espresso you get from a “real” machine, but it’s quite good, and the process can be repeated to increase the volume and produce something like an americano. The coffee produced by the ROK is a bit like a Moka Pot’s, but a bit less strong and far less likely to be burnt.

The machine itself is bulletproof — and I mean I think it’s actually bulletproof. It’s practically solid metal, though the reservoir and bellows are rubber. Use this to make coffee while camping and then fend off a bear attack.

For a unique, electricity-free coffee experience the ROK is a great option, though not necessarily a practical one.

Price: $189 from ROK

Osma

Image Credits: Osma

I haven’t gotten to test this one yet (though I will), but designer Joey Roth hasn’t done me wrong yet. This new device from his workshop uses a completely new method of circulating hot water through grounds, making a drip-like cup in a very short time, or cold brew, or tea. If your loved one is a gadget fiend, this is one they probably haven’t had the chance to covet yet. Technically it uses pods, but they’re totally biodegradable and you can fill them with your own grounds or leaves.

Price: $185 from Osma

Pourover cones

I’ve used pourover as my main method of making coffee for years, and it reliably produces the best single cup you can have, though at the cost of being somewhat time-consuming.

Kalita Wave 185

Kalita makes a couple sizes of these pourover cones, and although I have happily used my 155 for many years, if I could do it over again I’d opt for the slightly larger 185, which is more forgiving when you’re pouring and can brew more than the 16 ounces that is the realistic upper limit of mine.

Price: $36 from Amazon

OXO’s pourover cone with tank

If hovering by the stove and watering your grounds for the two to three minutes it takes to make a cup is not something you enjoy, OXO has a nice little gadget that simplifies things. It’s basically a pourover cone with a reservoir that sits on top, dripping water through a few tiny holes at a steady rate.

It made a good cup and with minimal fuss, but the capacity is limited, so if you want more than 12 ounces you’ll have to refill the reservoir.

Price: $16 from Amazon

Kone and other metal filters

These permanent filters have gotten quite good, and I have one that sits right on top of a cup. No more paper! However I would recommend these only to people who have a garbage disposal or sink that can handle a lot of grounds, because cleaning the filter involves losing a lot of grit down the drain. Occasional deep cleaning is required but it’s nice to reduce waste even a little bit.

Price: Around $30-40, depending on brand.

Coffee subscriptions

Just as a general note: These types of subscriptions are great, but you need to do a little bit of research or your loved one will end up with a roast they don’t like. I don’t want to recommend any in particular, since they all specialize in different things, but aim to prop up independent roasteries and fair trade rather than just getting a steady supply of the same old thing from a major chain.

Some good options:

 

Amazon’s Fire TV Cube adds support for two-way video calls via a connected TV

Amazon in September announced it was bringing video calling support to its Fire TV platform. Today, the company says two-way video calling is now available with its Fire TV Cube devices (2nd gen.). The new feature will allow customers to pair a third-party webcam with their Fire TV Cube in order to make and receive video calls from their TVs to any other Alexa device with a screen.

ANYbotics, Swiss company behind quadrupedal ANYmal robot, announces $22M A round

ANYbotics, the creators of ANYmal, a four-legged autonomous robot platform intended for a variety of industrial uses, has raised a $20 million Swiss Franc (~$22.3 million) round A to continue developing and scaling the business. With similar robots just beginning to break into the mainstream, the market seems ready to take off.

The company spun out of ETH Zurich in 2016, at which point the robot was already well into development. ANYmal is superficially similar to Spot, the familiar quadrupedal robot from Boston Dynamics, but the comparison mustn’t be taken too far. A four-legged robot is a natural form for navigating and interacting with environments built for humans.

ANYbotics is on the third generation of the robot, which has progressively integrated computing units and sensors of increasing sophistication.

“Our current ANYmal C model features three built-in high-end Intel i7 computers that power the robot and customer-applications such as automated inspection tasks,” explained co-founder and CEO Péter Fankhauser in an email to TechCrunch. “The availability of smaller and more performant sensors, propelled by AR/VR and autonomous driving applications, has enabled us to equip the latest ANYmal model with 360-degree situational awareness and long-range scanning capabilities. Where commercially available components are not satisfactory, we invest in our proprietary technologies, which have resulted in core components such as custom motors, docking stations, and inspection payload units.”

The most obvious application for robots like ANYmal is inspection of facilities that would normally involve a human. If a robot can traverse the same paths, climb stairs, open doors and so on, it can do so more frequently and regularly than its human counterparts, who tire and take breaks. It also can monitor and relay its surroundings in detail, using lidar and RGB cameras, among other tools. Humans can then perform the more difficult (and human) work of integrating that information and making decisions based on it. An ANYmal at a factory, power plant, or data center could save costs and shoe leather.

Of course, that’s no use if the bot is fragile; fortunately, that’s not the case.

“In terms of mobility, we have focused on what matters most to our industrial customers: Operational reliability and robustness to harsh environmental conditions,” Fankhauser said. “For example, we design and test ANYmal for day and night usage in indoor and outdoor locations, including offshore platforms with salty air and large temperature ranges. It’s less about agility in these environments but more about reliably and safely performing the tasks multiple times a day over many months without human intervention.”

Swisscom Ventures leads the round, and partner Alexander Schläpfer said that good roots (ETHZ is of course highly respected) and good results from early commercial partnerships more than justified their investment.

“Over 10 years ago, some of our co-founders developed their first walking robots during their studies at ETH Zurich,” said Fankhauser. “Today, the industries are ready to adopt this technology, and we are deploying our robots to our early customers.”

Sloth-Face-Tracking

Looking Glass’s next product is a holographic digital photo frame

Looking Glass’s technology is extremely cool, but has, thus far, been prohibitively expensive, ranging from $600 for its 8.9-inch product to $6,000 for the 15-inch model — and an undisclosed sum for its 32-inch 8K display. Portrait might not be the most technically ambitious or versatile product the Brooklyn-based startup has produced, but it’s easily the most accessible.

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A tween tries Apple’s new ‘Family Setup’ system for Apple Watch

With the release of watchOS 7, Apple at last turned the Apple Watch into the GPS-based kid tracker parents have wanted, albeit at a price point that requires careful consideration. As someone in the target demographic for such a device — a parent of a “tween” who’s allowed to freely roam the neighborhood (but not without some sort of communication device) — I put the new Family Setup system for the Apple Watch through its paces over the past couple of months.

The result? To be frank, I’m conflicted as to whether I’d recommend the Apple Watch to a fellow parent, as opposed to just suggesting that it’s time to get the child a phone.

This has to do, in part, with the advantages offered by a dedicated family-tracking solution — like Life360, for example — as well as how a child may respond to the Apple Watch itself, and the quirks of using a solution that wasn’t initially designed with the needs of family tracking in mind.

As a parent of a busy and active tween (nearly 11), I can see the initial appeal of an Apple Watch as a family tracker. It has everything you need for that purpose: GPS tracking, the ability to call and text, alerts and access to emergency assistance. It’s easy to keep up with, theoretically, and it’s not as pricey as a new iPhone. (The new Apple Watch SE cellular models start at $329. The feature also works on older Apple Watch Series 4 or later models with cellular. Adding the Apple Watch to your phone plan is usually around $10 per month more.)

I think the Apple Watch as a kid tracker mainly appeals to a specific type of parent: one who’s worried about the dangers of giving a younger child a phone and thereby giving them access to the world of addictive apps and the wider internet. I understand that concern, but I personally disagree with the idea that you should wait until a child is “older,” then hand them a phone and say “ok, good luck with that!” They need a transition period and the “tween” age range is an ideal time frame to get started.

The reality is that smartphones and technology are unavoidable. As a parent, I believe it’s my job to introduce these things in small measures — with parental controls and screen time limits, for example. And then I need to monitor their usage. I may make mistakes, and so will my daughter, but we both need these extra years to figure out how to balance parenting and the use of digital tools. With a phone, I know I will have to have the hard conversations about the problems we run into. I understand, too, why parents want to put that off, and just buy a watch instead.

Image Credits: TechCrunch

After my experience, I feel the only cases where I’d fully endorse the Apple Watch would be for those tech-free or tech-light families where kids will not be given phones at any point, households where kids’ phone usage is highly restricted (like those with Wi-Fi-only phones) or those where kids don’t get phones until their later teenage years. I am not here to convince them of my alternative, perhaps more progressive view on when to give a kid a phone. The Apple Watch may make sense for these families, and that’s their prerogative.

However, a number of people may be wondering if the Apple Watch can be a temporary solution for perhaps a year or two before they buy the child a smartphone. To them, I have to say this feels like an expensive way to delay the inevitable, unavoidable task of having to parent your child through the digital age.

Given my position on the matter, my one big caveat to this review is that my daughter does, in fact, have a smartphone. Also, let’s be clear: this is not meant to be a thorough review of the Apple Watch itself, or a detailed report of its various “tech specs.” It’s a subjective report as to how things went for us, from which, hopefully, you can learn.

Image Credits: Apple

To begin, the process of configuring the new Apple Watch with Family Setup was easy. “Set Up for a Family Member” is one of two setup options to tap on as you get started. Apple offers a simple user interface that walks you through pairing the Watch with your phone and all the choices that have to be made, like enabling cellular, turning on “Ask to Buy” for app purchases, enabling Schooltime and Activity features and more.

What was harder was actually using the Apple Watch as intended after it was configured. I found it far easier to launch an iPhone app (like Life360, which we use) where everything you need is in one place. That turned out not to be true for the Apple Watch Family Setup system.

For the purpose of testing the Apple Watch with Family Setup, my daughter would leave her iPhone behind when she went out biking or when meeting up with friends for outdoor activities.

As a child who worked her way up to an iPhone over a couple of years, I have to admit I was surprised at how irresponsible she was with the watch in the early weeks.

She didn’t at all respect the multi-hundred-dollar device it was, at first, but rather treated it like her junk jewelry or her wrist-worn scrunchies. The Apple Watch was tossed on a dresser, a bathroom counter, a kitchen table, on a beanbag chair and so on.

Thankfully, the “Find My” app can locate the Apple Watch, if it has battery and a signal. But I’m not going to lie — there were some scary moments where a dead watch was later found on the back of a toilet (!!), on the top of the piano and, once, abandoned at a friend’s house.

And this, from a child who always knows where her iPhone is!

The problem is that her iPhone is something she learned to be responsible for after years of practice. This fooled me into thinking she actually was responsible for expensive devices. For two years, we painfully went through a few low-end Android phones while she got the hang of keeping up with and caring for such a device. Despite wrapping those starter phones in protective cases, we still lost one to a screen-destroying crash on a tile floor and another to being run over by a car. (How it flew out of a pocket and into the middle of the road, I’ll never understand!)

But, eventually, she did earn access to a hand-me-down iPhone. And after initially only being allowed to use it in the house on Wi-Fi, that phone now goes outdoors and has its own phone number. And she has been careful with it in the months since. (Ahem, knocks on wood.)

The Apple Watch, however, held no such elevated status for her. It was not an earned privilege. It was not fun. It was not filled with favorite apps and games. It was, instead, thrust upon her.

While the iPhone is used often for enjoyable and addictive activities like Roblox, TikTok, Disney+ and Netflix, the Apple Watch was boring by comparison. Sure, there are a few things you can do on the device — it has an App Store! You can make a Memoji! You can customize different watch faces! But unless this is your child’s first-ever access to technology, these features may have limited appeal.

“Do you want to download this game? This looks fun,” I suggested, pointing to a coloring game, as we looked at her Watch together one night.

“No thanks,” she replied.

“Why not?”

“I just don’t think it would be good on the little screen.”

“Maybe a different game?”

“Nah.”

And that was that. I could not convince her to give a single Apple Watch app a try in the days that followed.

She didn’t even want to stream music on the Apple Watch — she has Alexa for that, she pointed out. She didn’t want to play a game on the watch — she has Roblox on the bigger screen of her hand-me-down laptop. She also has a handheld Nintendo Switch.

Image Credits: TechCrunch

Initially, she picked an Apple Watch face that matched her current “aesthetic” — simple and neutral — and that was the extent of her interest in personalizing the device in the first several weeks.

Having already burned herself out on Memoji by borrowing my phone to play with the feature when it launched, there wasn’t as much interest in doing more with the customized avatar creation process, despite my suggestions to try it. (She had already made a Memoji her Profile photo for her contact card on iPhone.)

However, I later showed her the Memoji Watch Face option after I set it up, and asked her if she liked it. She responded “YESSSS. I love it,” and snatched the watch from my hand to play some more.

Demo’ing features is important, it seems.

But largely, the Apple Watch was strapped on only at my request as she walked out the door.

Soon, this became a routine.

“Can I go outside and play?”

“Yes. Wear the watch!” I’d reply.

“I knowwww.”

It took over a month to get to the point that she would remember the watch on her own.

I have to admit that I didn’t fully demo the Apple Watch to her or explain how to use it in detail, beyond a few basics in those beginning weeks. While I could have made her an expert, I suppose, I think it’s important to realize that many parents are less tech-savvy than their kids. The children are often left to fend for themselves when it comes to devices, and this particular kid has had several devices. For that reason, I was curious how a fairly tech-literate child who has moved from iPad to Android to now iPhone, and who hops from Windows to Mac to Chromebook, would now adapt to an Apple Watch.

As it turned out, she found it a little confusing.

“What do you think about the Watch?” I asked one evening, feeling her out for an opinion.

“It’s fun…but sometimes I don’t really understand it,” she replied.

“What don’t you understand?”

“I don’t know. Just…almost everything,” she said, dramatically, as tweens tend to do. “Like, sometimes I don’t know how to turn up and down the volume.”

Upon prodding, I realize she meant this: she was confused about how to adjust the alert volume for messages and notifications, as well as how to change the Watch from phone calls to a vibration or to silence calls altogether with Do Not Disturb. (It was her only real complaint, but annoying enough to be “almost everything,” I guess!)

I’ll translate now from kid language what I learned here.

First, given that the “Do Not Disturb” option is accessible from a swipe gesture, it’s clear my daughter hadn’t fully explored the watch’s user interface. It didn’t occur to her that the swipe gestures of the iPhone would have their own Apple Watch counterparts. (And also, why would you swipe up from the bottom of the screen for the Control Center when that doesn’t work on the iPhone anymore? On iPhone, you now swipe down from the top-right to get to Control Center functions.)

And she definitely hadn’t discovered the tiny “Settings” app (the gear icon) on the Apple Watch’s Home Screen to make further changes.

Instead, her expectation was that you should be able to use either a button on the side for managing volume — you know, like on a phone — or maybe the digital crown, since that’s available here. But these physical features of the device — confusingly — took her to that “unimportant stuff” like the Home Screen and an app switcher, when in actuality, it was calls, notifications and alerts that were the app’s main function, in her opinion.

And why do you need to zoom into the Home Screen with a turn of the digital crown? She wasn’t even using the apps at this point. There weren’t that many on the screen.

Curious, since she didn’t care for the current lineup of apps, I asked for feedback.

“What kind of apps do you want?,” I asked.

“Roblox and TikTok.”

“Roblox?!,” I said, laughing. “How would that even work?”

As it turned out, she didn’t want to play Roblox on her watch. She wanted to respond to her incoming messages and participate in her group chats from her watch.

Oh. That’s actually a reasonable idea. The Apple Watch is, after all, a messaging device.

And since many kids her age don’t have a phone or the ability to use a messaging app like Snapchat or Instagram, they trade Roblox usernames and friend each other in the game as a way to work around this restriction. They then message each other to arrange virtual playdates or even real-life ones if they live nearby.

But the iOS version of the Roblox mobile app doesn’t have an Apple Watch counterpart.

“And TikTok?” I also found this hilarious.

But the fact that Apple Watch is not exactly an ideal video player is lost on her. It’s a device with a screen, connected to the internet. So why isn’t that enough, she wondered?

“You could look through popular TikToks,” she suggested. “You wouldn’t need to make an account or anything,” she clarified, as if these details would fix the only problems she saw with her suggestion.

Even if the technology was there, a TikTok experience on the small screen would never be a great one. But this goes to show how much interest in technology is directly tied to what apps and games are available, compared with the technology platform itself.

Other built-in features had even less appeal than the app lineup.

Image Credits: Apple

Though I had set up some basic Activity features during the setup process, like a “Move Goal,” she had no idea what any of that was. So I showed her the “rings” and how they worked, and she thought it was kind of neat that the Apple Watch could track her standing. However, there was no genuine interest or excitement in being able to quantify her daily movement — at least, not until one day many weeks later when were hiking and she heard my watch ding as my rings closed and wanted to do the same on hers. She became interested in recording her steps for that hike, but the interest wasn’t sustained afterwards.

Apple said it built in the Activity features so kids could track their move goal and exercise progress. But I would guess many kids won’t care about this, even if they’re active. After all, kids play — they don’t think “how much did I play? Did I move enough today?” And nor should they, really.

As a parent, I can see her data in the Health app on my iPhone, which is the device I use to manage her Apple Watch. It’s interesting, perhaps, to see things like her steps walked or flights climbed. But it’s not entirely useful, as her Apple Watch is not continually worn throughout the day. (She finds the bands uncomfortable — we tried Sport Band and Sport Loop and she still fiddles with them constantly, trying to readjust them for comfort.)

In addition, if I did want to change her Activity goals later on for some reason, I’d have to do so from her Watch directly.

Of course, a parent doesn’t buy a child an Apple Watch to track their exercise. It’s for the location-tracking features. That is the only real reason a parent would consider this device for a younger child.

On that front, I did like that the watch was a GPS tracker that was looped into our household Apple ecosystem as its own device with its own phone number. I liked that I could ping the Watch with “Find My” when it’s lost — and it was lost a lot, as I noted. I liked that I could manage the Watch from my iPhone, since it’s very difficult to reacquire a device to make changes once it’s handed over to someone else.

I also liked that the Apple Watch was always available for use. This may have been one of its biggest perks, in fact. Unlike my daughter’s iPhone, which is almost constantly at 10-20% battery (or much less), the watch was consistently charged and ready when it was time for outdoor play.

I liked that it was easier for her to answer a call on the Apple Watch compared with digging her phone out of her bike basket or bag. I liked that she didn’t have to worry about constantly holding onto her phone while out and about.

I also appreciated that I could create geofenced alerts — like when she reached the park or a friend’s house, for example, or when she left. But I didn’t like that the ability to do so is buried in the “Find My” app. (You tap on the child’s name in the “People” tab. Tap “Add” under “Notifications.” Tap “Notify Me.” Tap “New Location.” Do a search for an address or venue. Tap “Done.”)

Image Credits: TechCrunch

I also didn’t like that when I created a recurring geofence, my daughter would be notified. Yes, privacy. I know! But who’s in charge here? My daughter is a child, not a teen. She knows the Apple Watch is a GPS tracker — we had that conversation. She knows it allows me to see where she is. She’s young, and, for now, doesn’t feel like this a privacy violation. We’ll have that discussion later, I’m sure. But at the present, she likes the feel of this electronic tether to home as she experiments with expanding the boundaries of her world.

When I tweak and update recurring alerts for geofenced locations, such alerts can be confusing or even concerning. I appreciate that Apple is being transparent and trying to give kids the ability to understand they’re being tracked — but I’d also argue that most parents who suddenly gift an expensive watch to their child will explain why they’re doing so. This is a tool, not a toy.

Also, the interface for configuring geofences is cumbersome. By comparison, the family-tracking app Life360 which we normally use has a screen where you simply tap add, search to find the location and you’re done. One tap on a bell icon next to the location turns on or off its alerts. (You can get all granular about it: recurring, one time, arrives, leaves, etc. — but you don’t have to. Just tap and be alerted. It’s more straightforward.)

Image Credits: Apple

One feature I did like on the Apple Watch, but sadly couldn’t really use, was its Schooltime mode — a sort of remotely-enabled, scheduled version of Do Not Disturb. This feature blocks apps and complications and turns on the Do Not Disturb setting for the kids, while letting emergency calls and notifications break through. (Make sure to set up Shared Contacts, so you can manage that aspect.)

Currently, we have no use for Schooltime, thanks to this pandemic. My daughter is attending school remotely this year. I could imagine how this may be helpful one day when she returns to class.

But I also worry that if I sent her to class with the Apple Watch, other kids will judge her for her expensive device. I worry that teachers (who don’t know about Schooltime) will judge me for having her wear it. I worry kids will covet it and ask to try it on. I worry a kid running off with it, causing additional disciplinary headaches for teachers. I worry it will get smashed on the playground or during PE, or somehow fall off because she meddled with the band for the umpteenth time. I worry she’ll take it off because “the strap is so annoying” (as I was told), then leave it in her desk.

I don’t worry as much about the iPhone at school, because it stays in her backpack the whole time due to school policy. It doesn’t sit on her arm as a constant temptation, “Schooltime” mode or otherwise.

The Apple Watch Family Setup is also not a solution that adapts as the child ages to the expanding needs of teen monitoring, compared with other family-tracking solutions.

To continue the Life360 comparison, the app today offers features for teen drivers, and its new privacy-sensitive location “bubbles” for teens now give them more autonomy. Apple’s family-tracking solution, meanwhile, becomes more limited as the child ages up.

For instance, Schooltime doesn’t work on an iPhone. Once the child upgrades to an iPhone, you are meant to use parental controls and Screen Time features to manage which apps are allowed and when she can use her device. It seems a good transitional step to the phone would be a way to maintain Schooltime mode on the child’s next device, too.

Instead, by buying into Apple Watch for its Family Setup features, what you’ll soon end up with is a child who now owns both an Apple Watch and a smartphone. (Sure, you could regift it or take it back, I suppose…I certainly do wish you luck if you try that!)

Beyond the overboard embrace of consumerism that is buying an Apple Watch for a child, the biggest complaint I had was that there were three different apps for me to use to manage and view data associated with my daughter’s Apple Watch. I could view her tracked activity was tracked in my Health app. Location-tracking and geofence configuration was in the Find My app. And remotely configuring the Apple Watch itself, including Schooltime, was found in my Watch mobile app.

I understand that Apple built the Watch to be a personal device designed for use with one person and it had to stretch to turn it into a family-tracking system. But what Apple is doing here is really just pairing the child’s watch with the parent’s iPhone and then tacking on extra features, like Schooltime. It hasn’t approached this as a whole new system designed from the ground-up for families or for their expanding needs as the child grows.

As a result, the whole system feels underdeveloped compared with existing family-tracking solutions. And given the numerous features to configure, adjust and monitor, Family Setup deserves its own app, or at the very least, its own tab in a parent’s Watch app to simplify its use.

At the end of the day, if you are letting your child out in the world — beyond school and supervised playdates — the Apple Watch is a solution, but it may not be the best solution for your needs. If you have specific reasons why your child will not get their own phone now or anytime soon, the Apple Watch may certainly work. But if you don’t have those reasons, it may be time to try a smartphone.

Both Apple and Google now offer robust parental control solutions for their smartphone platforms that can mitigate many parents’ concerns over content and app addiction. And considering the cost of a new Apple Watch, the savings just aren’t there — especially when considering entry-level Android phones or other hand-me-down phones as the alternative.

[Apple provided a loaner device for the purposes of this review. My daughter was cited and quoted with permission but asked for her name to not be used.]